SiriusXM, the company still best known for its satellite radio service, has acquired another company: Simplecast. The analytics and podcast management company joins SiriusXM’s own push into the increasingly crowded market, something the company says will help podcasters earn more revenue. With extra help from the SiriusXM-Pandora team and the resources they bring, Simplecast says it will be able to …
SiriusXM, the company still best known for its satellite radio service, has acquired another company: Simplecast. The analytics and podcast management company joins SiriusXM’s own push into the increasingly crowded market, something the company says will help podcasters earn more revenue. With extra help from the SiriusXM-Pandora team and the resources they bring, Simplecast says it will be able to …
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